Wifi Strategy for Major Airline

Challenge/Opportunity

A major U.S. airline was a pioneer in in-flight connectivity through its offering of Gogo service, but the service quality is poor; the company wanted to evaluate all its options for providing best-in-class services.  The airline is one of the largest in the world, with operations at major hubs worldwide.

The airline, along with its subsidiaries and regional affiliates, operates over 5,400 flights daily and serves an extensive domestic and international network that includes 319 destinations in 54 countries on six continents, as of October 2016.

Solution

Provide Strategic Options to COO and other top management, and provide input on the RFP issued for a new fleet of 100 regional jets.

Benefits

Widelity identified Strategic Options for airline management relating to In-Flight Connectivity for both passenger entertainment and flight operations.